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Look your best on zoom

February 24, 2021

Look your best on zoom

Beauty Tips To Help You Look Your Best On Zoom


Almost a year into the pandemic, I'm sure you've had your share of Zoom meetings, a remote family gathering, maybe even a girl's night out zoom party! And like many, you are not 100% satisfied with the way you look on camera. Hence, you've invested in some new lighting, repositioned your camera to capture the best angle, maybe even gone as far as purchasing a new laptop. However, you are still not happy with how you look on Zoom. Well, guess what, you are not alone. Many are frustrated, but many do not realize it is not the equipment that isn't working correctly; it is your beauty routine. 

 

Kick-Start A Camera-Ready Beauty Regimen

Why Are Wrinkles More Prominent On A Zoom Call

Are your wrinkles more prominent?

Do you see ones you never knew existed when you see yourself on your computer screen?

 

Most of us do not know what we look like when we speak, our facial expressions, etc. Think about it unless you are on TV or spend time talking to yourself in front of a mirror; you do not notice these. For example, your sitting face, your skin can look saggy. Smiling, you can have smile lines—movements in your forehead, squinting, and more. All these movements will cause our lines to be more visible and appear older than we are. 

 

Adjust The Angle Of Your Video Camera To Look Better On Zoom

Just as the wrong angle of a camera can capture a lousy photo, some can even cause you to look larger than you are because it is head-on. The same goes for when you are on a zoom call. 

 

To achieve the most flattering look, you want to place the video camera above eye level and lookup. Another camera position to avoid is the low angle, as the last thing you want is a turkey neck or a double chin's appearance because of an odd roll. And if you are looking down, this is precisely what will happen. 

 

Lights, Camera, Action 

There is a reason for this saying. Movie stars know the way to look their best is proper lighting. Unlike a video camera where above you is the best position, lighting should be the opposite. In an average office, dining room, even living room, the lights are typically on the ceiling. This above lightening direction creates shadows and guess what this shows up under the eye area, highlighting eye bags, facial creases, and wrinkles. 

 

Solution: Front-facing natural light is best as it will brighten your skin and evenly accentuate features, giving you a flattering, movie-star glow. 

 

Camera Glow With Exfoliation

That dull look you see on camera is the dead skin cells building up on your face. This build-up of dead skin cells is what makes your skin appear dry, dull, and lifeless. It also can cause your makeup to crease, create false wrinkles, and more! Therefore, exfoliating is the first step to get that smooth, movie star-flawless, radiant skin. 

 

Start With A Clean Canvass

We like to think of the face as a blank canvas and similar to a canvass when painting; it needs to be clean before applying any paint and, in this case, other skincare, even makeup. You expose your skin to tons of environmental factors, like dirt, contaminants, cosmetics, etc. You need to clean this grime off before applying anything else to it.

 

Not only does exfoliation remove the skin's outer layer of skin is also prepping the skin for better absorption of your skin products, so they will have an easier time penetrating and working their magic.

 

You will also start to notice that your makeup will look more smooth, flawless, and radiant. 

 

There are plenty of products that you can include in your skin routine to get you on the right path to beautiful skin while on camera, like: 

 

Toners 

Many think toners are an astringent which dries out the skin. Initially, many of them were, but toner formulations have changed over the years and can now target various skincare concerns. By adding the right toner to your routine, you can up to your skincare regimen, as toners are great for helping to prep your skin for better absorption of all your other skincare products. 

 

After using a toner, you then want to apply your treatment focused serums and moisturizers.

 

Hydrate The Skin

Dry skin never shows up well on camera; it looks flat and dull, all of which is only intensified by a video camera. To combat this, you need to add as much moisture back into the skin as you can, and our refresh cream gel moisturizer is just what you need to help your skin maintain hydration.  Properly hydrated skin looks fresh, plumped, and naturally radiant, plus any makeup you apply to correct imperfections will look better, further contributing to the improved appearance of your complexion.

 

Bag The Puffy Eyes

While working from home, many do just roll out of bed, but why would you want to look like you did? And baggy eyes are a sure sign of looking tired. And since everyone's already staring at your eyes on Zoom, why not refresh those tired-looking eyes and give your co-workers something nice to look at by using an eye cream!

 

Proper Makeup Application

Skincare is the first step to looking great on camera, but we can't dismiss an excellent makeup routine when it comes to creating a perfect camera complexion. The right beauty products can make a world of difference.

 

Avoid Full Coverage Foundation

Getting the foundation right is the first step to creating a camera-ready complexion. While it might be tempting to overcompensate for any imperfections by piling on that heavy foundation, the best approach is to keep things on the lighter side with proper layering. 

 

Step 1: It's Time To Prime

Start by applying a makeup primer to clean skin; this will smooth over any lines and uneven texture and give your makeup something to adhere to.

 

Step 2: Apply A Tinted, Matte Moisturizer

We like tinted, mattifying moisturizers as they have many benefits:

  1. They add an extra layer of moisture protection without the oily feel.
  2. By using this type of moisturizer, you will keep that glare in check.
  3. It will even out your skin tone and hide those gray or any other odd skin colorations. 

 

Bonus Tip: While I always recommend SPF, when on camera, you want to avoid it. SPF creates what is known in the red-carpet world of beauty as flashback or ghost face where your face looks whiter than the rest of your body. Not a good look, if you ask me. 

 

Step 3: Powder Yourself

There's a reason that news anchors get powdered before the cameras roll—powder absorbs oil. It also minimizes sweat, both of which can turn into intense shine on the camera. HOWEVER, over powdering can backfire as it can make your skin look worse by emphasizing fine lines and imperfections in the skin, adhere to dry flaky skin, or worse, creating false wrinkles. The key is to look for a powder that does not have light-reflecting properties.

 

The ideal setting powder for the camera is loose, translucent (has no color, use a white powder), and has a matte finish.